This project was a timed final focused on creating a package design for a MoMA exhibition based on the theme "Good and Evil." With only the exhibition title as direction, the challenge was to quickly develop a strong visual concept that could communicate contrast, tension, and duality in a clear and engaging way.
The final design explored how packaging can reflect an exhibition’s theme while still feeling cohesive, intentional, and appropriate for a museum setting.
Project Description
A major part of this project was building the exhibition’s visual language around Guido Reni’s Saint Michael the Archangel Defeating Satan. The artwork immediately connects to the theme of Good and Evil, showing a clear contrast between light and darkness, virtue and corruption, and triumph over defeat.
I carried this theme into the typography and branding by altering the MoMA logo with horn and halo forms, turning the identity itself into a symbol of duality. The vertical “Good and Evil” type, combined with the bold MoMA lettering and black, white, and red palette, helped create a dramatic, high-contrast system across the poster, tickets, tote bags, and shirt design.
